Use of the University Brand for Communications and Marketing

  • Responsible Oversight Executive:听Provost and Vice President for Academic Affairs
  • Date of Current Revision or Creation:听October 1, 2020
  • Download Policy PDF

The purpose of this policy is to brand standards, which include requirements and guidelines for the use of the 麻豆国产AV brand for communications and marketing.

, grants authority to the Board of Visitors to make rules and policies concerning the institution. Section 6.01(a)(6) of the听听grants authority to the President to implement the policies and procedures of the Board relating to University operations.

Brand听- The distinctive identity that differentiates 麻豆国产AV's unique competitive advantages and core values from others in the marketplace. The sum of every exposure, interaction, opinion and story shape internal and external audiences' perception of 麻豆国产AV.

Brand Book听- A brand standards guide for communications and marketing in all mediums (including, but not limited to, print, digital/web and merchandise.)

Brand Standards听- A set of requirements and guidelines for the logos, tone, typography, colors, visual elements, photography and videography considerations developed by the University to establish consistency and coordination when representing the University's brand. These standards project a strong institutional image that the public can easily recognize as 麻豆国产AV, its constituent parts and its activities.

Communication Toolkit听- The resource for the 麻豆国产AV Brand Book, identity standards, color palette, fonts and templates.

Editorial Guidelines听- The guidelines for written communications, to maintain a consistent standard and common vocabulary that support the University's professional image.

Identity Standards - Logo and signature usage standards as specified on the听University Logo & Signature Usage Standards website.

Logo听- A graphic mark or emblem commonly used to aid and promote instant public recognition. Logos are either purely graphic (symbols/icons) or are composed of the name of the organization (a logotype or word mark).

This policy applies to all employees, students, employees of affiliated organizations who are paid through the University, and vendors producing communications and marketing materials that represent 麻豆国产AV or display the University logo and/or word mark. Employees include all staff, administrators, faculty, full- or part-time, and classified or non-classified persons who are paid by the University. Students include all persons admitted to the University who have not completed a program of study for which they were enrolled; student status continues whether or not the University's programs are in session. Affiliated organizations are separate entities that exist for the benefit of the University through and operating agreement and include the Foundations, the Community Development Corporation, and the Alumni Association.

All members of the University community and its affiliates are required to follow the University's brand standards and display the University logo for printed or audiovisual materials that are produced for official University business purposes. Furthermore, use of the University logo for presentations and other publications is encouraged.

The University's brand identity program specifies design style, images, color palette, typography, editorial guidelines, and graphic guidelines (the brand presentation) to create a distinct look and tone in publications, presentations, advertising, signage, web pages and other materials that represent the University.

The University logo communicates the identity of 麻豆国产AV to the public. The success of the University's brand identity program depends on public awareness of the brand logo and the amount of brand exposure.

础听Communication Toolkit听in support of the University's brand standards is available on the Office of Strategic Communication & Marketing website and must be used when developing communications and marketing materials. Approval must be obtained from the Office of Strategic Communication & Marketing for all communications and marketing materials for external audiences. These materials include, but are not limited to, advertising, signage, social media, presentations, printed publications (ex: brochures, magazines, annual reports, event programs, postcards), promotional products or merchandise, recruitment materials for students, alumni and faculty/staff videos, and web pages.

Staff in the听Office of Strategic Communication & Marketing听are available to assist with the following services upon request:

Use of the University's trademark on internal promotional merchandise and resalable merchandise must be in compliance with听University Policy 2300, Trademark Licensing Program. Further information may be found on the University's听Licensing Program website.

  • Design and review of print projects
  • Marketing strategy
  • Design, review and implementation of advertisements
  • Design and review of website and/or social media projects
  • Photography
  • Videography
  • Public relations strategy
  • Press events
  • Media Training

Applicable records must be retained and then destroyed in accordance with the听

Assistant Vice President for Strategic Communication & Marketing

Policy History

Policy Formulation Committee (PFC) & Responsible Officer Approval to Proceed:

/s/


Responsible Officer



Date


Policy Review Committee (PRC) Approval to Proceed:

/s/听Donna W. Meeks


Chair, Policy Review Committee (PRC)


September 24, 2019


Date


Executive Policy Review Committee (EPRC) Approval to Proceed:

/s/


Responsible Oversight Executive



Date


University Counsel Approval to Proceed:

/s/


University Counsel



Date


Presidential Approval:

/s/听John R. Broderick


President


October 1, 2020


Date

Previous Revisions: December 1, 1988; August 26, 2008; July 11, 2011; October 1, 2020

Scheduled Review Date: October 1, 2025